Building public trust in a Covid vaccine

we know from a recent RCH National Child Health Poll that 7.6 per cent of people intend to outright refuse to vaccinate against COVID-19 and 16.7 per cent remain uncertain…
…if we want good vaccine uptake, we need to restore trust with education and clarity…
…Unless efforts are put into building trust and engaging with all areas of the community, slowly but surely, the fear levels towards a COVID-19 vaccine will rise, especially if case numbers are dropping.

Clearly stated, the six steps to successfully preparing the public for COVID-19 vaccines are:

  1. Develop a detailed communication plan and identify ambassadors to be the public face of the campaign. Choose these ambassadors based on communication excellence and trust.

  2. Understand public expectations about vaccine benefits, risks and supply.

  3. Earn the public’s confidence that vaccine allocation will be fair and eventually available for all.

  4. Make vaccination available in safe, familiar and convenient places, such as community halls or churches, not just medical settings.

  5. Communicate in meaningful, relevant and personal terms, addressing misinformation.

  6. Establish state-based public oversight committees to review and report on systems that have an impact on public understanding, access and acceptance of COVID-19 vaccines.

A vaccine for COVID will not magically return us to our old lives if only 50 per cent of our community decides to use it, so we need to get this right.